Innovation Handbook

Ithaka's Paul Rodgers and Dr Bill Primrose have written a chapter for the recently published 3rd Edition of The Innovation Handbook (published by Kogan Page). The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability. Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.
  Download - innovation-handbook-rodgers-primrose-chapter.pdf